National vending partner.

Serving over 200,000 members from the nations best loved gym, our machines offer the best range of gym focussed products 24 hours a day, 7 days a week throughout the country.

Jay Jackson

Jay Jackson
CMO

The problem

“There was a real lack of quality vending solutions in the market” says Malcolm Armstrong, Virgin Active’s Operations Director.

“The majority of providers were all using traditional vending machines with poor products that just didn’t fit our requirements”.

The gym market is notoriously competitive and one of the core reasons Virgin Active have maintained their market-leading position is through their service excellence. A quality member experience throughout is key and providing access to healthy, functional, performance focussed products in a premium way was a fundamental part of Virgin Active’s mandate.

 
The solution

Our latest v2 machines packed full with the best range of functional, gym focussed products.

The modern, streamlined design of our machines worked perfectly with the interior of the clubs and the new product range - combined with our dietary preference and nutrition information functionality - offered members a better, more informed choice. “The look, functionality and range of products works amazingly” says Malcolm, “it has provided a modern-day vending solution that’s not only on brand but also gives a greater level of service for our members”.

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““It has provided a modern-day vending solution that’s not only on brand but also gives a greater level of service for our members”.”

Malcolm Armstrong, Operations Director at Virgin Active.

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